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JoJo Maman Bébé - Mother to Another Campaign

JoJo Maman Bébé - Mother to Another Campaign

DATE PUBLISHED: 26/01/2017

Not so much a blog this week, but a featured article and press release from what we believe to be an amazingly worthy cause...

From a Mother to Another, the initiative from JoJo Maman Bébé, is starting to collect again on 22nd February 2017. The JoJo Maman Bébé, From a Mother to Another recycling/charity initiative was launched in 2015 to make sense of clothing waste and as a responsible move to prolong the lifespan or the often little worn baby and children’s clothes and shoes. Donated pieces were sorted into sex, size and season and beautifully wrapped as gift packs of co-ordinating outfits. The initiative is now offering distribution via the Trussell Trust’s Foodbanks and to those displaced by the war in Syria.

The aim; to reduce the shocking levels of clothing waste that end up in a landfill, whilst helping those in need in the UK with distribution via Trussell Trust food banks, and thousands of Syrian refugees living in Lebanon.

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JoJo will be collecting good quality outgrown or unwanted baby and children’s clothes in, sizes 0-6 years and children’s shoes. Customers are requested to make up complete outfits, with shoes in a separate bag and donate at one of their 80 stores across the UK and Ireland. Of course, our lovely store here in Bury St Edmunds is taking part.

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Nearly a third of the UK’s clothing ends up in landfill, equating to 350,000 tonnes a year. By extending the life of clothes by just three months of active use, carbon and water waste could be reduced by up to 5-10% a year. Sending good quality, little worn hand-me- downs to those in need would mean they are worn by many more children, extending the clothes lifespan.

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In the UK, the emergency clothing packs will be distributed by some of the Trussell Trust’s 420 Foodbanks. In Lebanon, the packs will be distributed by a number of partner charities on the ground.

Helen Frank’s from Trussell Trust explains; “I am delighted Trussell Trust Foodbanks will be participating in the From A Mother To Another campaign for the second year running, it is a natural fit to The Trussell Trust’s ‘More Than Food’ approach, which offers additional services to help alleviate poverty in the UK. Over a third of three-day emergency food supplies provided by Trussell Trust foodbanks go to children in crisis. Last year the packs were gratefully received by over 1000 families”

Laura Tenison, founder & CEO of JoJo, visited refugee camps in the Bekaa Valley on the Lebanese Syrian border in early 2016. Laura explains what she found when visiting the camps; “The situation is dire and has not improved over the last 12 months. The millions of women and children living in makeshift tents are in urgent need of emergency humanitarian aid to help until it is safe to travel home – just a few miles across the border. They left Syria with whatever they could carry. Their children have outgrown their clothes long ago and are often in rags. The gift of a FAMTA pack brings tears of gratitude. Children are dying from the cold, we just had to help.”

JoJo Maman Bébé will cover the extensive costs of checking, sorting, shipping, customs clearance and managing the logistics of delivering the parcels to the partner charities in Lebanon and to the Trussell Trust’s Foodbanks across the UK.

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For full details of how to donate visit http://www.jojomamanbebe.co.uk/FAMTA